…better at that. But you've got to learn how to do that. You talked about such things as the global village and the Gutenberg syndrome and all that. These are all truisms. They're bumper stickers from the 60s, like, hell no, we won't go, or... give these…

…you don't interact with other people, you're interacting with machines. They've always, the grown-ups have said that about the new I remember Gutenberg telling me that if you read a book, you won't be social. They said that about the telephone. The aim of…

…to what the drug revolution in the 60s did. and even more perhaps important in getting the timeframe of evolution to what Gutenberg did. Now, when Gutenberg came along, there was one mainframe book that was owned by the system. That mainframe book was the…

…revolution in the 60s did. and even more perhaps important in getting the timeframe of evolution to what Gutenberg did. Now, when Gutenberg came along, there was one mainframe book that was owned by the system. That mainframe book was the Bible, and it…

…in the palace. The average person couldn't read. Even the average, you know, successful person couldn't read or write. Then Gutenberg came along and invented the personal Bible. And interestingly enough, he used three very bohemian, sinful tools of the devil…

…interesting? To put those three together, you better believe the bishop and the cardinal didn't like any of it. Because once Gutenberg made possible the personal book, then you had your own Bible that obviously tied into the Protestant Reformation in which…

…mind, how all those things that you just These concerns are legitimate and they come up at every level. I know when Gutenberg developed the personal book and the recreational book, He was like, oh, my God. See, before that, all knowledge was oral, and…

…down and shower and go out. I'm wondering, are we in danger of actually withdrawing inside our own minds? They said that to Gutenberg. I remember I talked to Gutenberg. Don't let your kid read a book. He should be a nerd. Each generation that comes…

…I'm wondering, are we in danger of actually withdrawing inside our own minds? They said that to Gutenberg. I remember I talked to Gutenberg. Don't let your kid read a book. He should be a nerd. Each generation that comes along is going to use it. The…

…on and tune it back in. It's a rhythm. Now, most of us are brain damaged by what Marshall McLuhan would call the Gutenberg Galaxy. And most of us think that God and the DNA code made this universe in the nature of subject, object, predicates, sentences.…

…the 1940s and 50s, I was writing pamphlets and texts and wood-fiber books about stages or levels of personality. Now, I was a Gutenberg addict in those days. I was a Cartesian moron in those days. I was fixed. I thought, well, dominance was always paired…

…are the director, the producer, the editor of your own screens. And that's just as obvious and logical to me as what Gutenberg produced the book that we, the human individuals, could write, which was illegal under feudalism. The same thing is happening. So…

…light. That's the medium. And the glory of the 21st century, which Marshall understood, is instead of... Thanks a lot, Gutenberg, but you can take a retirement pension. Marshall saw very clearly that packaging thoughts and electronic, electric bundles and…

…to Rio and talk about how bad the situation is. No. Of course, Marshall has made it all out. When Marshall wrote that Gutenberg, the worst insult, the actual lethal idea that you can give to intellectuals is that the book will no longer be the center…

…fast, why do we fear it? Because it's new. And not only is it new, but it's new in the realm of thought. When Gutenberg invented movable type and the personal book, The top manager was glad to have, you could now print the Bible and the kings could…