Terence McKenna
c/terence-mckenna
The largest collection of talks by Terence McKenna — visionary ethnobotanist and advocate for the mindful use of natural psychedelics.
c/terence-mckenna
The largest collection of talks by Terence McKenna — visionary ethnobotanist and advocate for the mindful use of natural psychedelics.
McLuhan, I don't know how many of you recall him from the sixties, but he had, for a very brief period of time, about five or six years, an extraordinary influence on american culture. You couldn't pick up a magazine or turn on the tv without hearing…
…years, an extraordinary influence on american culture. You couldn't pick up a magazine or turn on the tv without hearing McLuhan. McLuhan. What he said, what he thought, what he predicted. He was consulting with Madison Avenue, with politicians, with…
…an extraordinary influence on american culture. You couldn't pick up a magazine or turn on the tv without hearing McLuhan. McLuhan. What he said, what he thought, what he predicted. He was consulting with Madison Avenue, with politicians, with Hollywood, so…
…much in the same way that Joyce was a unique personality and spawned very few imitators. And the irony of all this is that McLuhan did his journeyman work before he burst onto the world stage as this mysterious savant of media. He did his work as a…
…book, which I've never read, it's very hard to find, called the mechanical bride. That was his first testing of his ideas. McLuhan is primarily understood as a communication theorist or a philosopher of media, and that's what he talked about. He turned the…
…of the things that was puzzling to me as I went back through and read all this is one of the things was McLuhan was synonymous with incomprehensibility in the sixties. The whole thing was, who can understand this guy? You know, he's like Buddha. He…
…for his mill. I'll show you the books I'm reading from and talking about, and then I'll actually read you a section of McLuhan, because it's a, like Joyce, it's a stylistic thing that you can't really encompass without getting your feet wet. This was his…
…little read, judging by the quality of the discussion. Understanding media, the extensions of man. This is how most people heard of McLuhan, and he followed it up with the Gutenberg galaxy. These are all first editions. These books I don't think are in…
…These books I don't think are in print. Few intellectuals in this century have fallen so totally through the cracks as McLuhan. The Gutenberg galaxy, very interesting. I'm going to read from it, some of it tonight. It's organized around chapter headings,…
…Heidegger surfboards along on the electronic wave as triumphantly as Descartes rode the mechanical wave. So there's a lot of fun in McLuhan, and this comes out of his being a Joyce scholar. You just can't mess with that without fun. This is his third…
…and an extraordinarily complex intellectual, with a medievalist who became a Joyce scholar, who became a communications expert. And in McLuhan, there is a very deep strain of nostalgia for the essence of the medieval world, of what he called manuscript…
…is thus a capacity for overcoming the difficulties of life and achieving success in this world. So that closes quote, then McLuhan comments. Bratt here specifies the natural dichotomy which the book brings into any society. In addition to the split within…
…does not fit the context, although they of course also make signs in the air. Is that perfectly clear? Now back to McLuhan Gutenberg, with his chrome Magnan charter, expounds by mythic gloss the fact that writing meant the emergence of the caveman or…
…his comment. Only a fraction of the history of literacy has been typographic. These people, Joyce, to some degree, pound, McLuhan, they were the prophets of the world in which we now understand, the world of integrated interactive media, extraordinary data…
…his audience. There is a great body of reporterata which constitute a very complex problem for editors. So really, like for Joyce, for McLuhan, the book is the central symbol of the age, the central mystery of our time. In a sense, I sort of share that…
…of post endemic time was all about. With the rise of modern science, the idea of narrative has become somewhat overthrown. McLuhan would say that narrative persisted far beyond its utility because the biases of print kept it in place. For Lucius, such…
…in place. For Lucius, such a long time. Everyone assumes that tools are tools and you use them, and that's that. For McLuhan, the entirety of the toolkit of modern western man can be traced to the unconscious assumptions of print. For example, the idea…
…this a lot of thought, that the new electronic media, television, so forth, would carry us into an entirely different sensory ratio. McLuhan felt differently. He felt that it was restoring us to a medieval sensory ratio. He felt that a television screen is…
…And it's an extraordinarily engaging process. That's why it creates an entirely different set of social biases than print does. And McLuhan called these biases, and this was the one distinction, or one idea of his, that made its way into popular culture.…
…the time, and somebody said, we have to go up to the student union at 06:00 because Mike Wallace is interviewing Marshall McLuhan. And it seemed an incredibly freaky notion that McLuhan would be on tv. It shows you what a stultified, categorically…
…to the student union at 06:00 because Mike Wallace is interviewing Marshall McLuhan. And it seemed an incredibly freaky notion that McLuhan would be on tv. It shows you what a stultified, categorically different world we were living in at the time. Here's…
…It shows you what a stultified, categorically different world we were living in at the time. Here's just a little bit of McLuhan on television. This is chapter 31 of understanding media, the timid giant. Perhaps the most familiar and pathetic effect of the…
…of Geoffrey Chaucer, or the Rubaiyat of Omar Khayyam, and then comment on it. And also visualization arts, because McLuhan really felt that the art historical and technological and architectural output of western civilization could be essentially psychoanalyzed,…
…in Europe who could read silently at that time. This was a period when the audio precedent culture was still being assimilated. McLuhan spends a lot of time analyzing this episode in the 14th century, when the laws of perspective spring suddenly into being…
…not read, look at each painting in order to locate where the information is. This is, again, this read, look dichotomy. McLuhan never discussed psychedelics, but psychedelics, I think, clearly are an extension of these kinds of media that you have to engage…
…that attempt to suppress the appurtenances of media are, in fact, having the effect of returning us to an archaic sensory ratio. And McLuhan was on to this. He is the one who coined the phrase electronic feudalism. And he felt that we were headed back…
…behaviors emerging as the cloud of print, constellated constipation is lifted. It's breaking down. An interesting question that we would put to McLuhan if we had here tonight, I think, is to what degree can what he said about television not be applied to…
…print is the least invisible of all media. I mean, print is an incredible, rude Goldberg invention for conveying information. Here's McLuhan on this same subject, rather than me dwelling on it. This is from the Gutenberg galaxy. This is a section called…
…old, called the art of seeing, probably shaped me as much as anything. And in there, it's a very mcluhanesque rap without McLuhan esque terminology. And he says, the way to overcome, and I think this is very, very, very intelligent and simple advice.…
…such a terrible culture crisis, you know, because, well, just a kind of a trivial example, you know, it was said by Marshall McLuhan, strangely enough, that the Vietnam war could not be won the way an ordinary war is won, because the citizenry of this…
…else says, no, television is wonderful. Those nature shows and news from far away and masterpiece theater. This is a stupid argument. What McLuhan meant by the media is the message is he meant that it doesn't matter what you put on tv. Tv is tv. It…
…And anybody who pays their money can put their message into the trip. This is an extraordinarily insidious situation. What McLuhan wanted to become, I think, was the founder of a general new sophistication about media. And he was essentially parodied…
…you been so preprogrammed in advance to believe you ain't going to understand this guy. And that's what they said about McLuhan. And consequently, his message and his insight failed. We will have to reinvent McLuhan around the turn of the century because…
…guy. And that's what they said about McLuhan. And consequently, his message and his insight failed. We will have to reinvent McLuhan around the turn of the century because we are producing forms of media of such interactive power and potential social impact…
…it. So these fields became very mundane and could be used for radio and television and so forth. It took someone like Marshall McLuhan to point out that the christian program for the entry of God into history reaches the period of the intercession of the…
…work on our technology if that's the direction that we choose to go. Well, we are the flexible part of technology. Or Marshall McLuhan put it more graphically. He said, we are the genitals of our machines. We exist to make sure that next year's model…
…Korish, and some distort it. Maybe we like to think less a Buddha, a mahavira, but the point is, they all distort it. Marshall McLuhan said, you know, we, our mistake is that we're driving the vehicle of culture into the future using only the rear view…
…window, and whoever is dreaming this huge hallucinatory gizmo of a dream, every once in a while the tap of the branch breaks through McLuhan I don't know how many of you recall him from the sixties, but he had, for a very brief period of time, about…
…years, an extraordinary influence on american culture. You couldnt pick up a magazine or turn on the tv without hearing McLuhan. McLuhan. What he said, what he thought, what he predicted. He was consulting with Madison Avenue, with politicians, with…
…an extraordinary influence on american culture. You couldnt pick up a magazine or turn on the tv without hearing McLuhan. McLuhan. What he said, what he thought, what he predicted. He was consulting with Madison Avenue, with politicians, with Hollywood, so…
…much in the same way that Joyce was a unique personality and spawned very few imitators. And the irony of all this is that McLuhan did his journeyman work before he burst onto the world stage as this mysterious savant of media. He did his work as a…
…book, which I've never readdeveloped, very hard to find, called the mechanical bride. That was his first testing of his ideas. McLuhan is primarily understood as a communication theorist or a philosopher of media, and that's what he talked about. He turned…
…it. I mean, think about. I mean, I don't think you could discover consciousness if you didn't perturb it, because, as Marshall McLuhan said, whoever discovered water, it certainly wasn't a fish. Well, we are fish swimming in consciousness, and yet we know…
…it's real I think we're getting a lot of static because people can only deal with it through images that they know. You know Marshall McLuhan once said: we drive into the future using only our rear view mirror, and uh that's sort of what it is but I…
…don't make demands on him, don't criticize him, elect him and when he's elected you'll find out that he's really Tim Leary, Marshall McLuhan and Mikhail Gorbachev all rolled into one. I don't believe it. I don't believe it so I think that we shouldn't.…
…dial up from on high, but in fact this is what it was for those previous people: we have integrated that function. Marshall McLuhan, who some of you may be familiar with believed that as recently as 1500 years ago, the consciousness of Western man was…
…things have to do with certain aspects of the recovery of archaic values. If you're familiar with the work of marshall McLuhan, he made a distinction between what he called print culture and electronic culture and he said: electronic culture returns us to…
…Koresh and some distort it. Maybe we like to think less a buddha, a Mahavira, but the point is they all distort it. Marshall McLuhan said you know our mistake is that we're driving the vehicle of culture into the future using only the rear view mirror,…
…would want to make it. It may be that what we do make are thinking machines, and that's a little scary. You know Marshall McLuhan said a wonderful thing. He said we are the genitals of our technologies. We exist only to improve next year's model, and…
…six years an extraordinary influence on American Culture. You couldn't pick up a magazine or turn on the TV Without hearing McLuhan. Mcluhan what he said, he predicted he was consulting with Madison Avenue, with politicians with Hollywood, so forth and so…
…much in the same way that Joyce was a unique personality and spawned very few imitators. And the irony of all this is that McLuhan did his journeyman work before he burst onto the world stage as this mysterious savant of media. He did his work as a…
…of the things that was puzzling to me as I went back through and read all this is one of the things was McLuhan was synonymous with incomprehensibility in the 60s and the whole thing was: who can understand this guy, these words that we can't understand…
…well now, 25 30 years later it reads pretty straightforwardly and most of what he predicted has come to pass. I think even McLuhan would be amazed at the speed with which the Gutenberg world has been overturned. There's no hint in here of home computers…
…in here of home computers let alone interactive networks, virtual reality, phone sex and so forth. But this was all grist for the McLuhan Esque mill and he would have had much to say on this. It surprised me in reading this stuff how demanding it is…
…on the here and now aspects of reality. I mean I think that what's happening now was very presciently anticipated by Marshall McLuhan who felt that the electronic media would return us to an eye oriented culture and that the biases that have shaped…
…of the visual surface in the act of reading print in the way that there is reading manuscript. This is what McLuhan is talking about: this linear, uniform, high speed thing which sets up democracy and modern science and reproducible data all these…
…of New York City has the newer stuff they have that thing surfing on Finnegan's wake and riding the range with Marshall McLuhan and this metamorphosis video that I mentioned, and and they have a very interesting catalog of other material too. You should…
…to have to go back to first principles and what that means is a return to the authenticity of the body. You know McLuhan wrote about how media distorts human self images. One of the reasons that I'm involved in virtual reality and electronic media and…
…Koresh, and some distort it. Maybe we like to think less a buddha, a Mahavira but the point is they all distort it. Marshall McLuhan said: you know our mistake is that we're driving the vehicle of culture into the future using only the rear view mirror,…
…going on is a process of fragmentation and that is what is supposed to happen at this cultural stage. I think McLuhan talked about what he called electronic feudalism wherever fragmentation is resisted, violence and war and horror will break out. For…
…a more equitable arrangement and it always seems to involve a larger social grouping than the family. As early as the 1950s Marshall McLuhan was talking about what he called electronic tribalism and this, I think is coming to be. The nuclear family, as it…
…of the book but if evil is banal what is not? This is a kind of pulling of energy out of the felt moment. So Marshall McLuhan saw it, Tim Leary saw it Bucky saw it probably everybody and their dogs saw it coming. What is happening is a kind of…
McLuhan. I don't know how many of you recall him from the 60s but he had for a very brief period of time about five or six years, an extraordinary influence on American Culture. You couldn't pick up a magazine or turn on the TV Without hearing McLuhan…
…years, an extraordinary influence on American Culture. You couldn't pick up a magazine or turn on the TV Without hearing McLuhan McLuhan. What he said, what he thought, what he predicted. He was consulting with Madison Avenue, with politicians, with…
…an extraordinary influence on American Culture. You couldn't pick up a magazine or turn on the TV Without hearing McLuhan McLuhan. What he said, what he thought, what he predicted. He was consulting with Madison Avenue, with politicians, with Hollywood, Umm…
…the same way that Joyce was a unique personality and umm and spawned very few imitators. And the irony of all this is that McLuhan did his journeyman work before he burst onto the world stage as this mysterious savant of media. He did his work as a…
…I've never read it's very hard to find called the mechanical bride. That was his first testing of his umm ideas. Umm McLuhan is primarily understood as a communication theorist or a philosopher of media and that's what he talked about. He turned the…
…fill in the lines. Now another example of this kind of thing that's not so well known but that is an example that Marshall McLuhan makes a lot of is st Augustine, the great father of the Christian Church. He had a reputation for being a very holy…
…to ordinary perception. To the 19th century mind this was completely occult and astonishing. We take it for granted. Marshall McLuhan at one point suggested that the worldwide electrification of the planet through the spread of radio and television and…
…good as that then it's really something. I mean, there hasn't been that much fun between the covers of one book since Marshall McLuhan wrote the Gutenberg Galaxy. So you know if you think of yourself as a feminist, an art historian, a literary critic, an…
…at one time. After a couple of hours of that you leave the keyboard and you can practically feel the McLuhan Esque reprogramming of your communication based categories based on this bizarre informational environment that you've been spending time in. So…
…Well he worked off an earlier book by Ivan Illich called the abcdization of culture who was also then cribbing from Marshall McLuhan who talked about how sensory ratios change cultures from hot to cool. You've got the genealogy and the derivations right I…
…consciousness expanding substances such as LSD. The 68th generation was able to instinctively integrate that ingenious theory developed by Marshall McLuhan at the same time that the use of linear media produces linear societies and linear thinking and that…
…of the things that was puzzling to me as I went back through and read all this is one of the things was McLuhan was synonymous with incomprehensibility in the sixties. The whole thing was, who can understand this guy? You know, he's like Buddha. He…
…Well, now, 25, 30 years later, it reads pretty straightforwardly, and most of what he's predicted has come to pass. I think even McLuhan would be amazed at the speed with which the Gutenberg world has been overturned. I mean, there's no hint in here of…
…for his mill. I'll show you the books I'm reading from and talking about, and then I'll actually read you a section of McLuhan, because it's a. Like Joyce, it's a stylistic thing that you can't really encompass without getting your feet wet. This was his…
…little read, judging by the quality of the discussion. Understanding media, the extensions of man. This is how most people heard of McLuhan, and he followed it up with the Gutenberg galaxy. These are all first editions. These books I don't think are in…
…These books I don't think are in print. Few intellectuals in this century have fallen so totally through the cracks as McLuhan. The Gutenberg galaxy. Very interesting. I'm going to read from some of it tonight. It's organized around chapter headings, such…
…Heidegger surfboards along on the electronic wave as triumphantly as Descartes rode the mechanical wave. So there's a lot of fun in McLuhan, and this comes out of his being a Joyce scholar. You just can't mess with that without fun. This is his third…
…and an extraordinarily complex intellectual with a medievalist who became a joy scholar, who became a communications expert. And in McLuhan there is a very deep strain of nostalgia for the essence of the medieval world, of what he called manuscript…
…thus a capacity for overcoming the difficulties of life and achieving success in this world. So that closes the quote, then, McLuhan comments. Brett here specifies the natural dichotomy which the book brings into any society, in addition to the split within…
…does not fit the context, although they of course also make signs in the air. Is that perfectly clear? Now back to McLuhan. Gutenberg, with his chrome Magnan charter, expounds by mythic gloss the fact that writing meant the emergence of the cave man or…
…that's his comment. Only a fraction of the history of literacy has been typographic. These people, Joyce, to some degree, pound, McLuhan, they were the prophets of the world in which we now stand, the world of integrated interactive media, extraordinary data…
…his audience. There is a great body of reporterata which constitute a very complex problem for editors. So really, like for Joyce, for McLuhan, the book is the central symbol of the age, the central mystery of our time. In a sense, I sort of share that…
…exegesis of post edenic time was all about. With the rise of modern science, the idea of narrative has become somewhat overthrown. McLuhan would say that narrative persisted far beyond its utility because the biases of print kept it in place for such a…
…kept it in place for such a long time. Everyone assumes that tools are tools and you use them, and that's that. For McLuhan, the entirety of the toolkit of modern western man can be traced to the unconscious assumptions of print. For example, the idea…
…a lot of thought, that the new electronic media, television and so forth, would carry us into an entirely different sensory ratio. McLuhan felt differently. He felt that it was restoring us to a medieval sensory ratio. He felt that a television screen is…
…And it's an extraordinarily engaging process. That's why it creates an entirely different set of social biases than print does. And McLuhan called these biases, and this was the one distinction, or one idea of his, that made its way into popular culture.…
…the time, and somebody said, we have to go up to the student union at 06:00 because Mike Wallace is interviewing Marshall McLuhan. And it seemed an incredibly freaky notion that McLuhan would be on tv. It shows you what a stultified, categorically…
…to the student union at 06:00 because Mike Wallace is interviewing Marshall McLuhan. And it seemed an incredibly freaky notion that McLuhan would be on tv. It shows you what a stultified, categorically different world we were living in at the time. Here's…
…shows you what a stultified, categorically different world we were living in at the time. Here's just a little bit of McLuhan on television. This is chapter 31, understanding media, the timid giant. Perhaps the most familiar and pathetic effect of the tv…
…of Geoffrey Chaucer, or the rubaiyat of Omar Cayenne, and then comment on it, and also visual arts, because McLuhan really felt that the art historical and technological and architectural output of western civilization could be essentially psychoanalysis…
…Europe who could read silently at that time. This was a period when the audio pre scribal culture was still being assimilated. McLuhan spends a lot of time analyzing this episode in the 14th century, when the laws of perspective spring suddenly into being…
…not read, look at each painting in order to locate where the information is. This is, again, this read, look dichotomy. McLuhan never discussed psychedelics, but psychedelics, I think, clearly are an extension of these kinds of media that you have to engage…
…that attempt to suppress the appurtenances of media are in fact having the effect of returning us to an archaic sensory ratio. And McLuhan was on to this. He is the one who coined the phrase electronic feudalism, and he felt that we were headed back…
…behaviors emerging as the cloud of print, constellated constipation is lifted. It's breaking down. An interesting question that we would put to McLuhan if we had him here tonight, I think, is to what degree can what he said about television not be applied…
…print is the least invisible of all media. I mean, print is an incredible, rude Goldberg invention for conveying information. Here's McLuhan on this same subject, rather than me dwelling on it. This is from the Gutenberg galaxy. This is a section called…
…is why we have such a terrible culture crisis, because, well, a kind of a trivial example. You know, it was said by Marshall McLuhan, strangely enough, that the Vietnam war could not be won the way an ordinary war is won, because the citizenry of this…
…else says, no, television is wonderful. Those nature shows and news from far away and masterpiece theater. This is a stupid argument, what McLuhan meant by the media. The message is he meant that it doesn't matter what you put on tv. Tv is tv. It has…
…And anybody who pays their money can put their message into the trip. This is an extraordinarily insidious situation. What McLuhan wanted to become, I think, was the founder of a general new sophistication about media. And he was essentially parodied…
…you been so preprogrammed in advance to believe you ain't going to understand this guy. And that's what they said about McLuhan. And consequently, his message and his insight failed. We will have to reinvent McLuhan around the turn of the century because…
…guy. And that's what they said about McLuhan. And consequently, his message and his insight failed. We will have to reinvent McLuhan around the turn of the century because we are producing forms of media of such interactive power and potential social impact…
…little read judging by the quality of the discussion. Understanding media the extensions of man this is how most people heard of McLuhan and he followed it up with the Gutenberg Galaxy. These are all first editions. These books I don't think are in print.…
…These books I don't think are in print. Few intellectuals in this century have fallen so totally through the cracks as McLuhan. The Gutenberg Galaxy very interesting. I'm going to read from some of it tonight. It's organized around chapter headings such as:…
…Heidegger Surfboards along on the electronic wave as triumphantly as Descartes rode the mechanical wave so there's a lot of fun in McLuhan and this comes out of his being a Joyce Scholar. You just can't mess with that without fun. This is his third…
…catholicism and an extraordinarily complex intellectual with a medievalist who became a Joyce Scholar who became a communications expert and in McLuhan there is a very deep strain for the essence of the Medieval world of what he called manuscript culture and…
…thus a capacity for overcoming the difficulties of life and achieving success in this world. So that closes the quote. Then McLuhan comments. Brett here specifies the natural dichotomy which the book brings into any society in addition to the Split Within…
…this does not fit the context although they of course also make signs in the air. Is that perfectly clear? Now back to McLuhan guten morgue with his Cro Magnon charter expounds by mythic gloss the fact that writing meant the emergence of the caveman or…
…that's his comment only a fraction of the history of literacy has been typographic. These people, Joyce, to some degree pound McLuhan they were the prophets of the world in which we now stand the world of integrated interactive media, extraordinary data…
…his audience there is a great body of repertorata which constitute a very complex problem for editors. So really like for Joyce for McLuhan the book is the central symbol of the age. In a sense I sort of share that notion. It's a very talmudic notion…
…kept it in place for such a long time. Everyone assumes that tools are tools and you use them and that's that for McLuhan. The notion of modern Western man can be traced to the unconscious assumptions of print for example the idea of the individual…
…time and somebody said we have to go up to the student union at 6 o clock because mike Wallace is interviewing Marshall McLuhan and it seemed an incredibly freaky notion that McLuhan would be on TV. It shows you what a stultified, categorically different…
…the student union at 6 o clock because mike Wallace is interviewing Marshall McLuhan and it seemed an incredibly freaky notion that McLuhan would be on TV. It shows you what a stultified, categorically different world we were living in at the time. Here's…
…It shows you what a stultified, categorically different world we were living in at the time. Here's just a little bit of McLuhan on television. This is chapter 31 of understanding media. The timid giant, perhaps the most familiar and pathetic effect of the…
…of Geoffrey Chaucer or the rubaiyat of Omar Khayyam and then comment on it and also visual arts, because McLuhan really felt that the art historical and technological and architectural output of western civilization could be essentially psychoanalyzed, could…
…that attempt to suppress the appurtenances of media are in fact having the effect of returning us to an archaic sensory ratio and McLuhan was on to this he is the one who coined the phrase electronic feudalism and he felt that we were headed back toward…
…behaviors emerging as the cloud of print constellated constipation is lifted it's breaking down. An interesting question that we would put to McLuhan if we had him here tonight I think, is to what degree can what he said about television not be applied to…
…and print is the least invisible of all media. I mean print is an incredible rude Goldberg Invention for conveying information. Here's McLuhan on this same subject rather than me dwelling on it this is from the Gutenberg Galaxy this is a section called a…
…was about 12 years old called the art of seeing, probably shaped me as much as anything and in there it's a very McLuhan Esque graph without McLuhan Esque terminology, and he says the way to overcome and I think this is very very, very intelligent and…
…old called the art of seeing, probably shaped me as much as anything and in there it's a very McLuhan Esque graph without McLuhan Esque terminology, and he says the way to overcome and I think this is very very, very intelligent and simple advice. Huxley…
…have such a terrible culture crisis you know, because well just a kind of a trivial example you know it was said by Marshall McLuhan, Strangely enough that the Vietnam war could not be won the way an ordinary war is won because the citizenry of this…
…else says no television is wonderful those nature shows and news from far away and masterpiece theater. This is a stupid argument. What McLuhan meant by the media is the message. Is he meant that it doesn't matter what you put on TV? Tv is TV it…
…billboard and anybody who pays their money can put their message into the trip. This is an extraordinarily insidious situation. What McLuhan wanted to become, I think was the founder of a general new sophistication about media and he was essentially parodied…
…you been so pre programmed in advance to believe you ain't going to understand this guy. And that's what they said about McLuhan and consequently his message and his insight failed. We will have to reinvent McLuhan around the turn of the century because…
…guy. And that's what they said about McLuhan and consequently his message and his insight failed. We will have to reinvent McLuhan around the turn of the century because we are producing forms of media of such interactive power and potential social impact…
…One of the things that was puzzling to me as I went back through and read all this is one of the things was McLuhan was synonymous with incomprehensibility in the 60s and the whole thing was: who can understand this guy? You know he's like buddha he…
…now, 25 30 years later it reads pretty straightforwardly: and umm most of what he's predicted has come to pass. I think even McLuhan would be amazed at the speed with which the Gutenberg world has been overturned. I mean there's no hint in here of home…
…Let alone interactive networks, virtual reality, umm phone sex and so forth and so on but these were this was all grist for the McLuhan Esque mill and he would have had he lived, had much to say on this. It surprised me in reading this stuff how umm…
…his mill, umm. I'll show you the books I'm reading from and talking about and then I'll actually read you a section of McLuhan because it's a like Joyce, It's a stylistic thing that you can't really encompass without getting your feet wet. Umm this was…
…read, judging by the quality of the discussion. Understanding media the extensions of man this is how most people heard of umm McLuhan and he followed it up with umm the Gutenberg Galaxy. These are all first editions. These books I don't think are in…
…books I don't think are in print. Few intellectuals in this century have fallen so totally through the cracks. Umm as McLuhan the Gutenberg Galaxy very interesting I'm going to read from some of it tonight. It's organized around chapter headings such as:…
…Heidegger Surfboards along on the electronic wave as triumphantly as Descartes rode the mechanical wave. So there's a lot of fun in McLuhan and this comes out of his being a Joyce Scholar. Umm, you just can't mess with that without fun. This is his…
…and an extraordinarily complex intellectual with a medievalist who became a Joyce Scholar, who became a communications expert. And in McLuhan there is a very deep strain of nostalgia for the essence of the Medieval world of what he called manuscript…
…thus a capacity for overcoming the difficulties of life and achieving success in this world. So that closes the quote. Then McLuhan comments: Brett here specifies the natural dichotomy which the book brings into any society, in addition to the Split Within…
…which does not fit the context although they of course also make signs in the air. Is that perfectly clear? Now back to McLuhan guten morgue with his Cro Magnon charter expounds by mythic gloss the fact that writing meant the emergence of the caveman or…
…that's his comment, only a fraction of the history of literacy has been typographic. These people, Joyce to some. Degree pound McLuhan. They were the prophets of the world in which we now stand: the world of integrated interactive media, extraordinary data…
…his audience there is a great body of repertorata which constitute a very complex problem for editors. So really, like for Joyce, for McLuhan, the book is the central symbol of the age, the central mystery of our time. In a sense I sort of share that…
…kept it in place for such a long time. Everyone assumes that tools are tools and you use them and that's that for McLuhan. The entirety of the toolkit of modern Western man can be traced to the unconscious assumptions of print. For example, the idea of…
…read and it's an extraordinarily engaging process. That's why it creates an entirely different set of social biases than print does and McLuhan called these biases and this was the one distinction or one idea of his that made its way into popular culture.…
…time and somebody said we have to go up to the student union at 6 o clock because mike Wallace is interviewing Marshall McLuhan and it seemed an incredibly freaky notion that McLuhan would be on TV. It shows you what a stultified, categorically different…
…the student union at 6 o clock because mike Wallace is interviewing Marshall McLuhan and it seemed an incredibly freaky notion that McLuhan would be on TV. It shows you what a stultified, categorically different world we were living in at the time. Here's…
…It shows you what a stultified, categorically different world we were living in at the time. Here's just a little bit of McLuhan on television. This is chapter 31 of understanding media, the timid giant. Perhaps the most familiar and pathetic effect of the…
…of Geoffrey Chaucer, or the rubaiyat of Omar Khayyam, and then comment on it and also visual arts, because McLuhan really felt that the art historical and technological and architectural output of western civilization could be essentially psychoanalyzed could…
…that attempt to suppress the appurtenances of media are in fact having the effect of returning us to an archaic sensory ratio and McLuhan was on to this he is the one who coined the phrase electronic feudalism and he felt that we were headed back toward…
…behaviors emerging as the cloud of print constellated constipation is lifted it's breaking down. An interesting question that we would put to McLuhan if we had him here tonight I think is to what degree can what he said about television not be applied to…
…and print is the least invisible of all media. I mean print is an incredible rube Goldberg Invention for conveying information. Here's McLuhan on this same subject. Rather than me dwelling on it this is from the Gutenberg Galaxy. This is a section called…
…I was about 12 years old called the art of seeing, probably shaped me as much as anything and in there it's a very McLuhan Esque rap without McLuhan Esque terminology, and he says the way to overcome and I think this is very, very very intelligent and…
…old called the art of seeing, probably shaped me as much as anything and in there it's a very McLuhan Esque rap without McLuhan Esque terminology, and he says the way to overcome and I think this is very, very very intelligent and simple advice. Huxley…
…print created is why we have such a terrible culture crisis. Because well just kind of a trivial example it was said by Marshall McLuhan, Strangely enough that the Vietnam war could not be won the way an ordinary war is won because the citizenry of this…
…else says no television is wonderful those nature shows and news from far away and masterpiece theater this is a stupid argument. What McLuhan meant by the media is the message is he meant that it doesn't matter what you put on TV? Tv is TV. It…
…billboard and anybody who pays their money can put their message into the trip. This is an extraordinarily insidious situation. What McLuhan wanted to become I think was the founder of a general new sophistication about media and he was essentially parodied…
…have you been so pre programmed in advance to believe you ain't gonna understand this guy and that's what they said about McLuhan and consequently his message and his insight failed. We will have to reinvent McLuhan around the turn of the century because…
…guy and that's what they said about McLuhan and consequently his message and his insight failed. We will have to reinvent McLuhan around the turn of the century because we are producing forms of media of such interactive power and potential social impact…