…the beginning of a major exploration movement. That's right. The laws of perspective are being discovered. Michelangelo is working. Gutenberg here. Columbus here. The whole totality of the Italian Renaissance. And then the consolidation, the empire building of…

…most of what he's predicted has come to pass. I think even McLuhandhe would be amazed at the speed with which the Gutenberg world has been overturned. I mean, there's no hint in here of home computers, let alone interactive networks, virtual reality, phone…

…Understanding media, the extensions of man. This is how most people heard of McLuhan, and he followed it up with the Gutenberg galaxy. These are all first editions. These books I don't think are in print. Few intellectuals in this century have fallen…

…I don't think are in print. Few intellectuals in this century have fallen so totally through the cracks as McLuhan. The Gutenberg galaxy, very interesting. I'm going to read from it, some of it tonight. It's organized around chapter headings, such as, does…

…with topographical layout that also brought him into such congruence with the wake. So let me read you a section from the Gutenberg galaxy that is both interesting to think about, or if you can't understand it, then an interesting example of what McLuhan's…

…not fit the context, although they of course also make signs in the air. Is that perfectly clear? Now back to McLuhan Gutenberg, with his chrome Magnan charter, expounds by mythic gloss the fact that writing meant the emergence of the caveman or sacral…

…invention for conveying information. Here's McLuhan on this same subject, rather than me dwelling on it. This is from the Gutenberg galaxy. This is a section called a theory of cultural changes, impossible without knowledge of the changing sense ratios…

…most of what he's predicted has come to pass. I think even McLuhan would be amazed at the speed with which the Gutenberg world has been overturned. I mean, there's no hint in here of home computers, let alone interactive networks, virtual reality, phone…

…Understanding media, the extensions of man. This is how most people heard of McLuhan, and he followed it up with the Gutenberg galaxy. These are all first editions. These books I don't think are in print. Few intellectuals in this century have fallen…

…I don't think are in print. Few intellectuals in this century have fallen so totally through the cracks as McLuhan. The Gutenberg galaxy. Very interesting. I'm going to read from some of it tonight. It's organized around chapter headings, such as, does the…

…with topographical layout that also brought him into such congruence with the wake. So let me read you a section from the Gutenberg galaxy that is both interesting to think about, or if you can't understand it, then an interesting example of what McLuhan's…

…not fit the context, although they of course also make signs in the air. Is that perfectly clear? Now back to McLuhan. Gutenberg, with his chrome Magnan charter, expounds by mythic gloss the fact that writing meant the emergence of the cave man or sacral…

…what's the date up here, 1440. What's happening in 1440, anybody know? Printing prices, good, yes in Mainz, Near Frankfurt, johannes Gutenberg whips out the first Gutenberg Bible. Printing occurs right at the top of this thing. At the bottom of it it's…

…1440. What's happening in 1440, anybody know? Printing prices, good, yes in Mainz, Near Frankfurt, johannes Gutenberg whips out the first Gutenberg Bible. Printing occurs right at the top of this thing. At the bottom of it it's 1492. Along the descending…

…and the very top is, I believe, 1442. What happened in 1440 does anyone know? It's okay, an enterprising German Character named Gutenberg printed the first Bible at Mainz and launched the era of mass produced not only books but objects, because books were…

…it's 1440. No that's in 1455, 15 years later but that plays a role in it no, 1440 in Mainz Near Frankfurt, johannes Gutenberg prints the first book and if you think the internet was something, this was a biggie for information technology for sure. And…

…the world we've inherited are strengths and weaknesses put there by print and by the spectrum of effects which McLuhan called the Gutenberg Galaxy. The spectrum of effects spun off from print and if you're not used to thinking in mcluhanist terms it may…

…commodification of religion, all of these are cultural effects that McLuhan predicted in the 50s and early 60s in books like the Gutenberg Galaxy and understanding media ideally see there's a kind of a millenarian cast to all this because the idea is that…

…jaurie, all of these people. What it's about the 20th century is this well, McLuhan's Phrase comes to mind the Gutenberg Galaxy, the spectrum of effects created by print, the classes, the conceits, the industries, the products, the attitudes, the garments,…

…most of what he predicted has come to pass. I think even McLuhan would be amazed at the speed with which the Gutenberg world has been overturned. There's no hint in here of home computers let alone interactive networks, virtual reality, phone sex and so…

…Understanding media the extensions of man this is how most people heard of McLuhan and he followed it up with the Gutenberg Galaxy. These are all first editions. These books I don't think are in print. Few intellectuals in this century have fallen…

…I don't think are in print. Few intellectuals in this century have fallen so totally through the cracks as McLuhan. The Gutenberg Galaxy very interesting. I'm going to read from some of it tonight. It's organized around chapter headings such as: does the…

…was something about that also brought him into such congruence with the wake. So let me read you a section from the Gutenberg Galaxy that is both interesting to think about or if you can't understand it then an interesting example of what McLuhan's style…

…the adoption of the phonetic alphabet essentially, and that were then tremendously intensified by movable type, is all being exploded. The Gutenberg Galaxy of cultural effects is being left far behind as we move out into a space that we could call…

…approach would be to say, yes we had the repression of fantasy thanks to the print medium dominating the technology of the Gutenberg press and so on for a time, and then we had a liberation through the revival of visual representations thanks to…

…human beings in different places with a high speed network, and in that it is new in the same sense that the Gutenberg Bible was new as you suggested this medium transformation. We know the discovery of the alphabet and so on this always heralded…

…most of what he's predicted has come to pass. I think even McLuhan would be amazed at the speed with which the Gutenberg world has been overturned. I mean there's no hint in here of home computers. Let alone interactive networks, virtual reality, umm…

…media the extensions of man this is how most people heard of umm McLuhan and he followed it up with umm the Gutenberg Galaxy. These are all first editions. These books I don't think are in print. Few intellectuals in this century have fallen so…

…don't think are in print. Few intellectuals in this century have fallen so totally through the cracks. Umm as McLuhan the Gutenberg Galaxy very interesting I'm going to read from some of it tonight. It's organized around chapter headings such as: does the…

…with topographical layout that also brought him into such congruence with the wake. So let me read you a section from the Gutenberg Galaxy that is both interesting to think about or if you can't understand it, then an interesting example of what McLuhan's…

…Invention for conveying information. Here's McLuhan on this same subject. Rather than me dwelling on it this is from the Gutenberg Galaxy. This is a section called a theory of cultural change is impossible without knowledge of the changing sense ratios…

…it's really something. I mean, there hasn't been that much fun between the covers of one book since Marshall McLuhan wrote the Gutenberg Galaxy. So you know if you think of yourself as a feminist, an art historian, a literary critic, an egghead, all these…

…the population of Europe died there. Okay well then this one, this very steep plunge into novelty. The top up here is 1440. Gutenberg is inventing printing in Mainz Near Frankfurt, and by the time you get to the bottom down here it's 1492. The entire…

…last book. Well yeah he died a few years ago. I'm not familiar with that book I'm familiar with the major works understanding media, Gutenberg Galaxy what is your question? I haven't read it so I can't comment such a dud for me to wuss out. I'll take…