…ethno methodology is the science of practical jokes, or else it's a criticism of sociology. Ethno methodology was started by Harold Rothnickle in UCLA, and whether it's another one of these new religions or whether it's a branch of sociology isn't very…

…Rothnickle in UCLA, and whether it's another one of these new religions or whether it's a branch of sociology isn't very clear. Rothnickle decided the only way to study our society is to make it anthropologically strange, that is to say look at it as…

…again and treat their parents as if they were only brothers in the house. The parents found this profoundly disorienting too. Rothnickle noted a curious thing: even when it was explained that this was a sociological experiment, the parents were not amused.…