Operation MindFuck is described as a form of guerrilla ontology and a counter-propaganda technique. It is a group effort involving many people aimed at galvanizing the minds of readers, television viewers, and moviegoers to suddenly see the world in a new way 2. It is not a secret organization; rather, anyone who is sympathetic to its goals and involved in the entertainment or writing industries can be considered a member 1.
The operation is characterized as an "anarchist movement in the arts," with no centralized leadership, making it impossible to stop since "there's nobody giving the orders" 6. The idea is to create a new frame of mind that transcends conventional thinking, thereby initiating a kind of cultural or psychological shift 4.
