…say something about the enormous power of words, particularly when the psychological resistance has been lowered. I can say that Pavlov understood this very well. This is the whole principle of brainwashing, is that when strong emotion or fatigue or stress…

…were extremely shrewd practical psychologists. They probably knew about it, but nobody had written it down. Many of the findings of Pavlov and his dogs were well anticipated, I mean, empirically. I mean, Dr. William Sargent in his book, The Battle for the…

…Wesley's method of converting people, persuading and converting people, and showing that how closely it's related to these methods which Pavlov used later on with dogs and which, of course, methods, findings, of course, which proved to be extremely useful in…

…let me talk a little bit about the improvement even in the techniques of terrorism. I think there have been improvements. Pavlov, after all, made some extremely profound observations, both on animals and on human beings. And he found, among other things,…

…history of the negative unconscious. Conditioning, of course, can take place or in almost any condition of the subject. But as Pavlov has shown, conditioning is most effective when the subject is under great physical or mental stress. When the subject is in…

…And it is in these times of lowered resistance that conditioned reflexes are set up most easily and are most permanent. Pavlov found it exceedingly difficult to get rid of the conditioning which had been imposed upon dogs under a great state of…

…during the Korean War. And as I say, this whole procedure of pushing in ineradicable conditioning is based on the work which Pavlov did in the early years of this century upon dogs. And it is quite clear, of course, that some conditioning is absolutely…