…you know, everybody tumbles both ways several times a day, and I don't know exactly what to do about it. I mean, Joseph Goebbels really turned it loose inside the 20th century. I mean, this has all been developed since the thirties, you know, advertising…

…a life of its own. It's defining what humanity will be for. For itself. It's a war about language, about, you know, Joseph Goebbels was the great 20th century thinker who understood this more clearly than anyone else and set the tone, set the rules of…

…point of view. And what that means is, first of all, a telescoping back. A telescoping back. Most people can't tell whether Joseph Goebbels served in the first or second Nixon administration. Most people have no sense of history at all. But when you. And…

…kept their places, everything was under control. The 20th century, the discovery of the unconscious. Bye Freud and then Joseph Goebbels, the contemporary, all of these things happened, which were basically the discrediting of western values, and then the…

…has a life of its own. It's defining what humanity will be for itself. It's a war about language, about, you know, Joseph Goebbels was the great 20th century thinker who understood this more clearly than anyone else, and set the tone, set the rules of…

…wall. And they came out glassy eyed and convinced they're going to go invade somewhere. Well, he'd probably been chatting with Joseph Goebbels before they walked in. Is Milton Erickson, who just, with his voice, does all sorts of things to people that. Are…

…Up to this point, the only people who have gotten onto this principle have been fascists of one sort or another. Either Joseph Goebbels and his crowd or advertising weasels or people like that. Everyone else has been sort of the victim of the linguistic…

…easily led. I mean, we don't even really understand the history of the 20th century. I mean, you know, you ask somebody who Joseph Goebbels was and they think he served in the Nixon cabinet. I mean, and so hardly to speak of who was Suleiman the…

…you know, the great patron saint of the 20th century. Move over, Albert Hoffman. Move over, Albert Einstein. How about Joseph Goebbels as a candidate for somebody who shaped the 20th century by understanding propaganda, advertising? The power of the lie, the…