…modern advertising can give you the effect of almost anything without your having to bother about having a thing at all. Tony Schwartz is in the audience, and he is an expert in this very department. The power of giving effect without thing is…

…away to Australia and Fiji and Honolulu and Los Angeles. Wow. And had quite a lot of exciting contacts, interesting people. Spread the Tony Schwartz news far and wide. That is, everywhere I go, I talk about using the eye as an ear. And I give your…

…modern advertising can give you the effect of almost anything without your having to bother about having a thing at all. Tony Schwartz is in the audience, and he is an expert in this very department. The power of giving effect without thing is…

Tony Schwartz calls up McLuhan to talk about his new book, 1973. You can actually condemn a man to death simply by shaming him. No, that's not the one I want to play. Just a second. What is that? 9-5-6-4-3-1. Okay. This should be it. Back to you, and…

…I'll move this forward eight minutes to get to the next part, 2026. Right there. Good morning, Marshall. Yes, who is it? Tony Schwartz. Well, Tony. How are you? Fine dandy. How's the book coming along? Fine, fine. Be out in the beginning of October. Oh,…

…when two people get together and talk as it is when somebody goes out on some commercial television. Good. Good. Hi, Eric. This is Tony Schwartz. Hello, Tony. How are you? Good to hear from you. How are you? I'm fine. Good. I had a lot of fun with…

…meets eye. Now, he's saying the Western world, the whole European world, is going oral. just in the style that the Tony Schwartz tapes illustrate, as our new technology permits the sound of everything to be available and retrievable, the whole psyche of…

…work with us. So that in addition to Dr. McLuhan and Dr. Carpenter and Professor Parker, there are a number of other people, Tony Schwartz, whom Harley mentioned before, just has to be the best guy working in sound in the country these days. And we have…

…that people have been involved with and using the newer media with these people who are much more oral. Some of the, Tony Schwartz, for instance, has done some sound work with dropout kids, which he says there aren't five people in the United States…

…modern advertising can give you the effect of almost anything without your having to bother about having a thing at all. Tony Schwartz is in the audience tonight, bless him, and he is an expert in this very department. In terms of auditory magic,…

…The cool medium takes you in, involves you. However, that's just one, only one very small matter to which I am indebted to Tony Schwartz. The I've been doing quite a bit of work lately on James Joyce's Finnegan's Wake because you may know there are 10…

…as he phrases it, in another embodiment, a student of the Middle Ages and a Chaucerian scholar. He's collaborating with Tony Schwartz and Marshall McLuhan on an educational project that will deal with non-print perceptual training at the grammar and high…

…He hopes that the patterns first being tried this evening are an augury of many more such combinations to come, first with Tony Schwartz and then with other top explorers of the media. May I present Dr. Ralph Baldwin. I'm going to take a few minutes…

…Ralph Baldwin. I'm going to take a few minutes to introduce our few principals, and then Marshall McLuhan will come on, Tony Schwartz thereafter, an ensuing dialogue, and then Marshall to tidy up perhaps, answer questions, and respond as you would like him.…

…the future topography of our man-made environments will be Marshall McLuhan. A word about his collaborator this evening, Tony Schwarz. Tony Schwartz has been doing in the field of sound what Marshall McLuhan has been theorizing about in all the media. Tony…

…is working meaningfully and productively at the moving edges of his art. Because we're striking the great photographer who said of Tony Schwartz that he was the first to raise sound recording into the realm of the arts. And as the practicing artist like…

…But it's basically descriptive of what we're doing. Okay, so that was Marshall McLuhan in 1966 when he first got together with Tony Schwartz in May 1966, and we heard him talking about rock music, one of the first subjects that I guess Tony was…

…modern advertising can give you the effect of almost anything without your having to bother about having a thing at all. Tony Schwartz is in the audience tonight. Bless him. And he is an expert in this very department. In terms of auditory magic,…