Marshall McLuhan
c/marshall-mcluhan
Explore Marshall McLuhan’s groundbreaking theories on communication, technology, and why "the medium is the message" in the digital age.
c/marshall-mcluhan
Explore Marshall McLuhan’s groundbreaking theories on communication, technology, and why "the medium is the message" in the digital age.
…he calls a hot medium and a cool medium. The hot medium reaches out and grabs you. He said radio is a hot medium. Mussolini or Hitler yelling at crowds, going through at you and grabbing you. And your tendency then is to retire. Now, TV or the comic…