c/marshall-mcluhan
Explore Marshall McLuhan’s groundbreaking theories on communication, technology, and why "the medium is the message" in the digital age.
…Plato was so opposed to poets. He points out that the poets in Plato's day meant the educational establishment represented by Homer, the Pete Seegers, the country music, the real educators of youth, non-literate. Once more we return to the tribal world and…
…together and a releasing of archetypes, isn't it? Yes. There was an old man of Cromer who stood on one leg to read Homer. The situations are absolutely crazy, but they seem to yield some very strange insight. But, of course, Lewis Carroll was the great…
…know? It's like a collage of his book. Books, plural. Yeah, it's so rich. I was thinking that he's going to be the modern Homer. You know, the Homer was the encyclopedia of the day in Greece. He's a Homer of the 20th century. He covers so many…
…of his book. Books, plural. Yeah, it's so rich. I was thinking that he's going to be the modern Homer. You know, the Homer was the encyclopedia of the day in Greece. He's a Homer of the 20th century. He covers so many different things, presented in…
…that he's going to be the modern Homer. You know, the Homer was the encyclopedia of the day in Greece. He's a Homer of the 20th century. He covers so many different things, presented in different media, including the vocal means, and in casual…
…identity. Before literacy, before phonetic literacy, there had been no private identity. There had only been the tribal group Homer knows nothing about private identity. Homer's world of the acoustic epic, the tribal encyclopedia of memorized wisdom, which Eric…
…to Plato, the Homeric epics were part of this acoustic wisdom that preceded literacy and which were phased out by literacy. Homer was wiped off by literacy. Homer had been the educational establishment of the Greeks for centuries. An educated Greek was one…
…part of this acoustic wisdom that preceded literacy and which were phased out by literacy. Homer was wiped off by literacy. Homer had been the educational establishment of the Greeks for centuries. An educated Greek was one who had memorized Homer, who…
…wiped off by literacy. Homer had been the educational establishment of the Greeks for centuries. An educated Greek was one who had memorized Homer, who could sing it to his guitar or harp and perform it in public. He was a gentleman and a free man.…
…public. He was a gentleman and a free man. Along came the phonetic alphabet, and Plato seized upon it and said, let us abandon Homer and go for rational education. Plato's war on the poets was not a war on poetry, but a war on the oral tradition of…
…strangely remote from literacy. Rock is a kind of central oral form of education which threatens the whole educational establishment. If Homer was wiped out by literacy, literacy can be wiped out by rock. We're playing the old story backwards, but you…
…one with Byron? Delacroix? Delacroix and Byron. We can try. Let's shoot it. Well, just one. We have... We have... Keith Chapman's Homer, LaBelle d'Alsama, she burns all for love. She walks in beauty. Yeah, a tight Delacroix and she walks in beauty. But…
…auditory, acoustically oriented music as opposed to a press oriented music. That's right. Like you're going back to Homer. Pre-literate. Literacy is hardware. Handwriting. That's hardware, not parchment. It's fragmentation, specialism. I was listening to some…
…Havelock has a wonderful book called Preface to Plato in which he describes the transition from the Homeric world of teaching. Homer was the teaching establishment in the sixth century BC. He discusses the transition to the Platonic world where ideas and…
…and involvement. But Havelock describes in a most impressive way The stages by which the Greeks moved out of the world of Homer, the auditory poetic world, into the world of Plato and the visual classification of ideas and data. This is now presumably a…
…played backwards. We are now rapidly, thanks to electronic technology, moving from the world of Plato back to the world of Homer. From the world of intense visual classification back to the world of intense auditory involvement. We are easily confused on…
…Plato was so opposed to poets. He points out that the poets in Plato's day meant the educational establishment represented by Homer, the peach seekers, the country music, the real educators of youth, non-literate. Once more, we return to the tribal world…
…together and a releasing of archetypes, isn't it? Yes. There was an old man of Cromer who stood on one leg to read Homer. The situations are absolutely crazy, but they seem to yield some very strange insight. But, of course, Lewis Carroll was the great…
…know? It's like a collage of his book. Books, plural. Yeah, it's so rich. I was thinking that he's going to be the modern Homer. You know, the Homer was the encyclopedia of the day in Greece. He's a Homer of the 20th century. He covers so many…
…of his book. Books, plural. Yeah, it's so rich. I was thinking that he's going to be the modern Homer. You know, the Homer was the encyclopedia of the day in Greece. He's a Homer of the 20th century. He covers so many different things, presented in…
…that he's going to be the modern Homer. You know, the Homer was the encyclopedia of the day in Greece. He's a Homer of the 20th century. He covers so many different things, presented in different media, including the vocal means, and in casual…
…card as an extra item. Rock is a kind of central oral form of education which threatens the whole educational establishment. If Homer was wiped out by literacy, literacy can be wiped out by rock. We're playing the old story backwards, but you should know…