…an age of universal information and service industries and knowledge industries, the need to conquer other territories in order to sell them Ford cars or any kind of product is gone. Then maybe we could say that in former times it might be conceivable…

…did get through. The medium was the message. The experts were doing the bidding of their employers, and their employers were President Ford and Governor Carter. You might as well tell me that that was true of Nixon, who had lots of experts working on…

…All that matters is that they hold that audience on their image, but no matter what they say. What image do you think Ford gave out, and what image do you think Carter gave out? Ford, incidentally, sounds better when you turn off the image and listen…

…image, but no matter what they say. What image do you think Ford gave out, and what image do you think Carter gave out? Ford, incidentally, sounds better when you turn off the image and listen to him as if radio. He's better than Carter. He's a liar.…

…off the image and listen to him as if radio. He's better than Carter. He's a liar. Carter doesn't sound as good as Ford with just the soundtrack. Carter looks much better on color than on black and white. And that is very significant. Ford looks very…

…as good as Ford with just the soundtrack. Carter looks much better on color than on black and white. And that is very significant. Ford looks very much better on black and white than on color. And this has a lot to do with the constitution structure of…

…with the constitution structure of those images. Carter is, after all, a corporate man. He comes from a corporate culture. Ford comes from an individualist, fragmented culture. A northern culture. There's a huge gap between those images. Carter would probably…

…socially shared accent or speech rhythm. which is very potent and very, very cohesive and corporate. It's not a private voice. Ford uses a private voice. As you analyze these two candidates, Professor McLuhan, do you think that, given what you've been…

…The little ear world of the babbling brook, the gossipacious Anna Liffey. He's a kinetic too, isn't he? The washes at the Ford represent, of course, the idea of the dream world in which all things are scrubbed and the river of the collective unconscious.…

…an age of universal information and service industries and knowledge industries, the need to conquer other territories in order to sell them Ford cars or any kind of product is gone. Then maybe we could say that in former times it might be conceivable…