…playing backwards. We're going back into the bicameral mind, which is tribal, collective, without any individual consciousness. But it seems, Dr. McLuhan, that this This tribal world is not friendly. Oh, no. Tribal people, one of their main kinds of sport is…

…realized that it threatened literate values very much. An hour a week is what the French child gets for television. Is that right? Dr. McLuhan, you have admitted in the past that you hate to see the upheaval that our world is in. True? I wouldn't say…

…danger under electric conditions. The hardware world tends to move into software form at the speed of light. You're losing me again, Dr. McLuhan. So in 15 seconds, I've got one question for you. How much television do you watch? Whenever I get a chance.…

…there isn't an ad on the subway that isn't good for hours of conversation. Okay. Okay. I'm sorry, I have not called you Dr. McLuhan once, and that's your proper title, isn't it? No, I very seldom have that hurled at me. All right. But it's a misguided…

…responsible for carrying through, Father John Culkin. Father, would you stand up and take a bow? One more thing which might make Dr. McLuhan slightly more understandable. He is a Texan by marriage. His wife is from Fort Worth. And now it gives me pleasure…

…And now it gives me pleasure to introduce our seeing-eye dog for the day, Dr. Ralph Baldwin, who will be followed by Dr. McLuhan on the topic, Open Mind Surgery. Dr. Baldwin. Thank you Ralph, thank you Mr. Chairman, Mr. Jacobs. It's good to be here…

…good humor at this moment, I think I will Fold my tents like the Arabs and quietly steal off. Thank you very much. Dr. McLuhan, you are a seer. Thank you very much, Doctor. And Dr. Ralph Baldwin, you've added immeasurably to our two-day seminar, and we…

…happens in television? Television is at the speed of light. And it's entirely an acoustic image. It is not a visual image. Dr. McLuhan, you couldn't hold back the press. You can't hold back television. It's here. I'm not saying to hold it back. I'm…

…pause for a second. We're going to come right back in a few minutes and we'd like to pursue this. We'll be right back. Dr. McLuhan, you were kind of champing at the bit a few minutes ago. You wanted to get at Dr. Goodman. No, I was simply going…

…happens in television? Television is at the speed of light. And it's entirely an acoustic image. It is not a visual image. Dr. McLuhan, you couldn't hold back the press. You can't hold back television. It's here. I'm not saying to hold it back. I'm…

…to make a comment on the sophistication of the communication system at this point. You know, one of the things that... Dr. McLuhan was saying yesterday, you're going to write an article on literacy or something like that? In defense of? In defense of,…

…the important thing and not the product. It was the act of doing it that really lay the magic. Parallel to what Dr. McLuhan is saying, there's another very interesting example of the effect of assumptions upon these paintings. Labbe Bruil, at the end of…

Dr. McLuhan asked you to write something, 25 words, on what meaning means. No more than 25. No more than 25. Would you shoot them out to the end of the aisle, and we'll grab them a little later? Or somebody, would you say it again? Yeah, Paul, all…

…had 500 people editing the film with the director. And it adds such a dimension of involvement. We weren't physically editing it. Dr. McLuhan suggested this morning that it would be, It would be interesting, and I think maybe we could arrange for it, to…

…a countdown in Chinese as well as the one in English and Russian. And the reason that he turns down the lights is, as Dr. McLuhan indicated, that if you... Render the other if you down tone the other senses you Expand the influence of the one sense of…

…different than the appearance of a group of people or the man who have packaged ideas ready to hand out. A word which Dr. McLuhan and his associates have used for long years is the word explorations. And it's a word we like to hang with. We'd like…

…tradition of Skola Brevis, the first day isn't as long as some of the other days. And I'd like to introduce not only Dr. McLuhan, but the two associates who will be working with us this year. As you saw by the New York Times yesterday or Saturday…

…And we're indeed honored that we can be part of this kind of thinking and action-oriented research this year. With Dr. McLuhan are Professor Harley Parker, who's a painter, a designer, a calligrapher, a typographer, and who'll be speaking briefly this…

…Father. And I want you to meet my colleagues. at once, and I look forward to a very lively year. Thank you. As Dr. McLuhan has shown, it is almost incumbent upon anyone beginning an address to tell a joke Now these jokes usually don't bear any…

…want to be sitting where you're sitting or people who'd like to come and work with us. So that in addition to Dr. McLuhan and Dr. Carpenter and Professor Parker, there are a number of other people, Tony Schwartz, whom Harley mentioned before, just has to…

…responsible for carrying through, Father John Culkin. Father, would you stand up and take a bow? One more thing which might make Dr. McLuhan slightly more understandable. He is a Texan by marriage. His wife is from Fort Worth. And now it gives me pleasure…

…And now it gives me pleasure to introduce our seeing-eye dog for the day, Dr. Ralph Baldwin, who will be followed by Dr. McLuhan on the topic, Open Mind Surgery. Dr. Baldwin. Thank you, Ralph. Thank you, Mr. Chairman, Mr. Jacobs. It's good to be here…

…good humor at this moment, I think I will Fold my tents like the Arabs and quietly steal off. Thank you very much. Dr. McLuhan, you are a seer. Thank you very much, Doctor. And Dr. Ralph Baldwin, you've added immeasurably to our two-day seminar, and we…

…important enough and worthy enough to let people know about it. Well, it's interesting to see how an insightful professor, Dr. McLuhan, can really analyze that term. And let's... make a sonomontage of the professor and the pupil, Dr. Marshall McLuhan,…

…the question and answer period. Some of you may like to prepare in advance. This is your queue outside. Now, immediately after Dr. McLuhan has finished his talk, we'll begin the panel discussion. So let's meet the members of the panel now. They are seated…

…of the Center for Culture and Technology to study the psychic and social consequences of technologies and mediums. Dr. McLuhan consults with corporations, intimidates whole industries, and has an engaging way of restructuring the universe of almost anybody…

…Vogue, or other indices of our psychic state to see how his ideas are infecting ours. To some people, though, Dr. McLuhan is serious business. A man who's trying to make us aware that communications technology is dangerously changing our psychic environment,…

…like the silence on TV and the comic book on color TV. Dr. Himes, I wanted to go back to a point that Dr. McLuhan raised about the anthropological approach, rather holistic. And if I were looking at our society that way, the trouble I would have with…

…us. Well, I say, I'm not exposed only to the, I also listen to radio, I also this, that, and the other. No, Dr. McLuhan is saying study them all. All forms of electronic technology. All right. We've been building up ahead of steam in our audience here.…