Marshall McLuhan
c/marshall-mcluhan
Explore Marshall McLuhan’s groundbreaking theories on communication, technology, and why "the medium is the message" in the digital age.
c/marshall-mcluhan
Explore Marshall McLuhan’s groundbreaking theories on communication, technology, and why "the medium is the message" in the digital age.
…Shoon, the man who did his advertising, basically saw a campaign as a window... He saw television as a window on the world of Carter campaigning outside. What I did with that was turn it around. I used television as a door to your home or a door to…
…been going into some... I've been replacing the word image with attitude. That's okay. You see, I find that the image... But Jimmy Carter is a Huck Finn. He is a charismatic image. He's Huck Finn in the White House. Did you see Sunday's paper, Sunday's…
…and they quote me, and we're both saying the same thing. Everyone else is saying something else. But it was a question. I say Carter can burn himself out, and he better be careful. I'll send you this article that was done on Carter and the media in…
…it was a question. I say Carter can burn himself out, and he better be careful. I'll send you this article that was done on Carter and the media in Sunday's Times. The whole issue was on that. Oh, gee. So I'll send you a copy. Is it the magazine…
…The medium was the message. The experts were doing the bidding of their employers, and their employers were President Ford and Governor Carter. You might as well tell me that that was true of Nixon, who had lots of experts working on his image, and…
…on their image, but no matter what they say. What image do you think Ford gave out, and what image do you think Carter gave out? Ford, incidentally, sounds better when you turn off the image and listen to him as if radio. He's better than Carter.…
…Carter gave out? Ford, incidentally, sounds better when you turn off the image and listen to him as if radio. He's better than Carter. He's a liar. Carter doesn't sound as good as Ford with just the soundtrack. Carter looks much better on color than on…
…incidentally, sounds better when you turn off the image and listen to him as if radio. He's better than Carter. He's a liar. Carter doesn't sound as good as Ford with just the soundtrack. Carter looks much better on color than on black and white. And…
…to him as if radio. He's better than Carter. He's a liar. Carter doesn't sound as good as Ford with just the soundtrack. Carter looks much better on color than on black and white. And that is very significant. Ford looks very much better on black and…
…better on black and white than on color. And this has a lot to do with the constitution structure of those images. Carter is, after all, a corporate man. He comes from a corporate culture. Ford comes from an individualist, fragmented culture. A northern…
…corporate culture. Ford comes from an individualist, fragmented culture. A northern culture. There's a huge gap between those images. Carter would probably disagree with you about the corporate structure. I'm talking about the South as a corporate territory. As…
…As you analyze these two candidates, Professor McLuhan, do you think that, given what you've been talking about, one of them has an advantage? Carter has a huge TV advantage if he can keep his foot out of his mouth. But just as an image, he has a huge…