c/marshall-mcluhan
Explore Marshall McLuhan’s groundbreaking theories on communication, technology, and why "the medium is the message" in the digital age.
…who were literate, or the effects of anything on anybody. Now, this, as I say, is a unique thing in this case. Aristotle and Plato never studied the effects of anything on anybody. Would you list The Mechanical Bride and The Gutenberg Galaxy and…
…a very strange possibility which Plato seized upon. And Plato developed his highly systematized philosophy, even more systematized later by Aristotle, his philosophy of the ideas and the idea of rational control of the passions and of the world of nature.…
…had to learn Greek. And so they encountered, for the first time, the classics and the original. They not only read Aristotle, which hitherto had been known to them only through imperfect Latin translation, but they had available suddenly a whole library, a…
…the top and all other senses at the bottom. He said he placed touch at the bottom. But would a lover do this? And Aristotle tells us as the first sentence of metaphysics, he must have regarded this as fairly crucial to start off on that foot. He says…
…with literacy. Any, of all the human senses, only one is continuous and connected. That's why that quote from the opening of Aristotle on the physics is so important. Remember Plato wrote over the door of his university, let nobody interfere who has not…
…real life, and most events are coincidental and overlay each other. And therefore they have no plot like character, whatever. To an Aristotle in his time when visual life and visual order was new, the tying of things together in a sequence was a dazzling…