…had family firms. And it was the Americans and the Germans who invented corporate bureaucratic capitalism. All those guys like Andrew Carnegie and the Robert Barons. I mean, they were really founders of bureaucratic firms. And you could say that from the…

…had family firms. And it was the Americans and the Germans who invented corporate bureaucratic capitalism. All those guys like Andrew Carnegie and the Robert Barons. I mean, they were really founders of bureaucratic firms. And you could say that from the…

…had family firms. And it was the Americans and the Germans who invented corporate bureaucratic capitalism. All those guys like Andrew Carnegie and the Robert Barons. I mean, they were really founders of bureaucratic firms. And you could say that from the…

…it easy for the other side to eventually have a counteroffensive. And again, this is something you can document. People like Andrew Carnegie, this idea of the gospel of wealth, said we need to turn this around. People are getting their sense of valuation…

…sound like Marxists when you read them today. And then in the 20th century, there's a backlash. Basically, guys like Andrew Carnegie say, well, we can't have this. They called it the gospel of work. Americans define themselves through their jobs, through…

…work was seen as creating stuff, rather than maintaining, taking care of things, is what made it possible for people at Carnegie to say, oh, look at factory workers. That's your paradigm for real work. Factory workers might as well be machines themselves.…

…and that made it possible for there to be a counter-offensive, an ideological counter-offensive, which you see people like Andrew Carnegie and the Robert Burns were very self-conscious. We need to change people's ideas about, like, people don't define…

…order to ameliorate public opinion and also pave the way for political reform, Corporate luminaries like steel magnate Andrew Carnegie launched an intellectual campaign claiming that conglomerates would be able to solve the problems of industrial society. They…

…with the rise of corporate bureaucratic capitalism, which really developed in Germany and America. First, during the US Gilded Age, Andrew Carnegie kind of led the charge, counterposing to the gospel of work what he called the gospel of wealth, an insistence…